Many Dealers and Preferred Customers may not know that when I first
attempted to bring the industry’s first synthetic motor oil to market, I took the conventional distribution
approach. I had some success in getting the product on store shelves, but the AMSOIL brand wasn’t known,
consumers didn’t understand the benefits, and because of the higher price, it didn’t sell well. It became
clear early on that I had to adjust my course.
In 1973 I made the move to a direct sales distribution model. AMSOIL Dealers could now meet face-to-face with
consumers, take the time to explain the benefits and convey the value the product delivered. Sales took off and the
future looked bright.
That’s not to say we didn’t have issues. Beyond the hurdle we encountered from being the only synthetic oil in a
conventional motor oil world and the obstacle we faced with our 25,000-mile oil drain recommendation in an industry
controlled by a 3,000-mile oil change mindset, was the negativity that crept into the multi-level-marketing
industry. Unscrupulous companies had penetrated the industry with their get-rich-quick schemes. These
fly-by-nighters took advantage of well-meaning individuals and in all cases cast a dark shadow on legitimate MLM
companies. AMSOIL had to escape this shadow. And we did. People recognized the AMSOIL business opportunity for what
it was – an opportunity, through a committed effort, to build solid incomes and secure futures.
Although most of the negativity associated with multi-level-marketing has now vanished, a remnant remains. We
continue to rise above it. Our 40-year track record speaks for itself. AMSOIL is truly unique in the opportunity we
It all starts with product. No company, regardless of distribution model, devotes more focus on product quality
than AMSOIL does. Our Dealers, from the very beginning, have worked their businesses from a position of strength. I
am not saying the products sell themselves, but when you consistently outperform the competition your reputation
shines through. No one in this industry can dispute that AMSOIL products deliver as advertised. Consumers
Those Preferred Customers, in particular, who have considered beginning an AMSOIL business should be aware that
the programs AMSOIL offers its Dealers also set us apart. Unlike other MLM opportunities, we provide options that
Dealers can tailor their businesses to. Many Dealers begin by selling the products directly to consumers through
the Personal Retail Program. Oftentimes, this happens after experiencing the product benefits for themselves. Some
Dealers are content to limit their activity to this one-on-one sales approach. They benefit from wholesale pricing,
while earning some extra income.
As Dealers gain experience and build their customer bases, many begin to acquire additional customers through
the Catalog Program. These customers are normally not located near the Dealer and order product directly from
AMSOIL. AMSOIL ships the product to the customer, and the Dealer earns the retail profits and commissions.
The Commercial Program is designed for Dealers who have gained a higher degree of product knowledge and
technical expertise. Commercial sales are made to those customers who use the products in their equipment.
Commercial accounts can consist of a single delivery truck to a full fleet of vehicles or anything in between.
Dealers who, for example, are familiar with the construction, landscape or trucking industries are often drawn to
Other Dealers are drawn to the Retailon- the-Shelf Program. This program provides Dealers the opportunity to
earn income in the traditional retail market. Dealers work with stores, installers and all types of retail outlets
that sell AMSOIL products to their customers.
While many Dealers have gained skill in working all of these programs, the most successful Dealers are always
diligent in their efforts to sponsor others. It’s by introducing people to the AMSOIL business opportunity and
providing support and guidance that the largest, most profitable and most secure Dealerships are built. Sponsoring
is, and always will be, the foundation of an AMSOIL business.
And unlike the unscrupulous multi-levelmarketing programs of the past, there are no limits to what an individual
can achieve with AMSOIL. It very well may be that the person who begins his or her AMSOIL business tomorrow will
someday earn the largest AMSOIL income ever. That, without question, is possible.