Or, mail them to:
925 Tower Avenue
Superior, WI 54480
Letters are subject to editing for length and
clarity; please include your name, address and phone number.
HP Marine™ Marketing
I appreciate the new, more stylish HP Marine logo, and I sell a fair amount of injector oil to boat owners.
However, I sell far more of it to snowmobile and ATV owners. I feel that by changing the name and specifying
“Marine” on the bottle, it may turn many of those non-marine customers away, simply because of the name. “HP
Injector” is a name that targets ALL two-stroke owners, not just marine. Why the change?
I felt the 12-oz. Synthetic Chaincase & Gear Oil bottles were much more convenient than the newer 16-oz.
bottles. Twelve ounces are more than enough to change any snowmobile chaincase, but 16 ounces still isn’t enough to
change an ATV chaincase. Having it available in a 12-oz. bottle for snowmobiles and a quart for ATVs would be more
practical, at least in my case.
Thanks, Drew Camp
AMSOIL:New two-cycle technologies have made it increasingly
difficult to formulate oils that meet the demands of multiple applications. Therefore, HP Marine is formulated to
address the requirements of marine engines, while INTERCEPTOR® is formulated to address the requirements of
powersports applications, including snowmobiles and ATVs. See the articles in the May and September 2012 editions
of AMSOIL Magazine for more information.
The decision to change the Synthetic Chaincase & Gear Oil bottle size was based on research of
snowmobile and ATV chaincase capacities across the market. The change also allowed the addition of the AMSOIL
exclusive pour spout, allowing easy filling of hard-to-reach chain and gear cases.
Twice this past month I have had contacts who, although told to do otherwise, have gone to Google “AMSOIL” to get
information. Thinking they were talking to someone at AMSOIL, they were given misinformation and led astray. One
was a customer who I was ready to sign up as a Preferred Customer. After our conversation, he wanted a little more
information, so he Googled “AMSOIL” and ended up at another Dealer’s website. He talked to someone, hung up and the
person he talked to signed him up as a PC without his knowledge. I talked to him a couple days later, and he told
me AMSOIL had taken care of getting him set up as a PC. I said that was odd since nothing was on my report. I asked
if he was given an ID number, and he stated that he had and that his sponsor was in Ohio. We live in South
The second case was similar, except the sponsoring Dealer is someone in Wisconsin. The contact is my neighbor in
South Carolina. After getting his ID number, he came back to me to order product, and I had to tell him I could no
longer work with him because of the Dealer protection program. The practice of Dealers going under the table to
take other Dealers’ contacts needs to be corrected.
AMSOIL:If you have prospects who are interested in the
Preferred Customer opportunity, it is best to take action immediately and get them registered. Dealers everywhere
advertise and promote AMSOIL products, and these efforts often prompt people to seek more information later, either
online or through a local Dealer or business. While you may have lost some customers this way, you’ve likely gained
some too. Some Dealers may act inappropriately, but the vast majority do not. The Internet is a popular research
tool, and Dealers should not discourage prospects from researching AMSOIL online. However, it is a good idea to
refer prospects to your own website so they can learn and buy in their preferred manner while still remaining
linked to your Dealership.
Brand and Product Pride
Allan Magee’s letter in the September Magazine asked about an AMSOIL motorcycle jacket. It is amazing to note how
many Harley-Davidson owners proudly display the Harley logo. They have a deepseated pride in the product, and
naturally want the very best for their bikes. Many swear by AMSOIL products. I vote “aye” for the jacket idea. My
Dealer jacket is a virtual customer magnet, and a motorcycle jacket would no doubt be beneficial. As far as the
Dealer Z.O. cards, I have a metal card issued in the era of the Lifetime Dealer opportunity, which kept me in the
game even when I was discouraged. I “quit” many times, but that keepsake card and the Lifetime status kept me in
the game with continual magazines and communication, which were instrumental in my recent (at last) upgrade to
It is encouraging and a source of pride to be part of a company which has continually demonstrated unswerving
loyalty and focus on its Dealers and customers. Over the years, I have been something of a “pest” and have sent
numerous suggestions and questions, all of which were given due consideration. AMSOIL has an ear to all its Dealers
and customers. This company is solid gold, and I am proud to be a part of it.
Thanks for all you do.
Joe and Shirley Aldridge
AMSOIL:Congratulations on becoming a Direct Dealer, and thank
you for your feedback and kind words.
As an AMSOIL Dealer I enjoy getting the Dealer Magazine every month, but I seem to get it at the end of the month
all the time. Do you ship these out in the middle of the month?
John P. O’Grady
AMSOIL:AMSOIL mails each month’s Magazine at the end of the
previous month; the company is currently striving to get it out a little sooner. Because AMSOIL Magazine is sent
through bulk mail and AMSOIL has no control over how quickly it is delivered, Dealers receive it at different
times, some earlier in the month and others later. Downloading the Magazine from the Dealer Zone provides a quicker
option as it is often posted before it is mailed.